Retail Handbook

Institute Store Checks

Store Checks: Merchandising in China

Our report on activity at native retailers and such foreign chains as Wal-Mart, Tesco, Carrefour, Best Buy and Toys "R" Us includes more than 250 images of merchandising and marketing activity.

Store Check: Winn-Dixie in Orlando

The Institute presents images from one of the first remodeled Winn-Dixie locations, along with photos from one of its 11 remaining SaveRite price-impact stores.

More Store Checks

Institute Channel Reports

Channel Report: Supermarkets

Supermarkets add more amenities, incorporate new technologies, and class up private labels in an effort to engage shoppers.

Channel Report: Automotive Aftermarket

Interactive displays bring national advertising to the local level in automotive aftermarket outlets.

More Channel Reports

In-Store Media News & Field Reports

Mom and Pop C-Stores Tune to Signage Network

More than 1,200 independent c-stores are contracted to implement the network by the end of 2008.

Dollar General Drives a Toyota

June 24 - Dollar General is leveraging its NASCAR ties in a sweeps that gets fans into the competitive spirit.

More In-Store Media Articles

Event Marketing Field Reports

Toys "R" Us Takes a 'Dark' Turn

June 30 - Toys "R" Us is supporting the latest installment in the Batman film franchise to promote its lineup of related toys.

'Guitar Hero' Goes on Tour

June 27 - Activision earned strong retail support this month for Guitar Hero on Tour, a new version of its wildly successful videogame franchise produced exclusively for the Nintendo DS game system.

More Event Marketing Articles