Summer 2009
June Recap
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2009 Shopper Insights Update
From old standbys like quantitative surveys and focus groups to newer virtual shopping tools and ethnographic research, CPG manufacturers are using every technique they can to learn why shoppers behave the way they do.
"Getting into consumers' heads is a challenge," says George Jackman, group manager of shopper insights for Concord, Mass.-based Welch's. "Using shopper insights to better understand the dynamics and challenges of the grocery shopping experience is the key to improving that experience and unlocking additional sales potential."
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“We debriefed during our ride home from the StratConn and think we found several exciting opportunities. I would recommend StratConn to others and hope to visit again next year.”
Patrick Bukouricz
Senior Analyst
Kimberly Clark
Upcoming StratConns
Nov. 18-19, 2009
Strategic Partners in Shopper Marketing
Westin O’Hare, Chicago
Where highly motivated decision-makers from top brands come looking for agencies, research suppliers, media firms and others who can help create winning shopper marketing programs.
Jan 20-21, 2010
Retail & Shopper Insights
Marriott O’Hare, Chicago
Connecting those who need more data about shopper behavior with those who have mastered it.
StratConn Sales
For more information about participating, contact:
Harold Fischer
(847) 675-7400 x106
hfischer@instoremarketer.org
Fax: (847) 675-7494
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