Lecture Hall

Recent Lecture Hall Additions

In-Store Sampling as a Measured Medium (Audio Included)

John Stermer of PromoWorks and Neal Hefferman of Knowledge Networks/PDI, discuss research findings from the R.I.S.E. Report on In-Store Sampling Effectiveness.

Driving In-Store Sales Through Social Media (Audio Included)

Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy.

The Retailer's Perspective

Expo Keynote: Walgreens Wants to Be Vendor-Centric, Too

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.

Marketing to Women

Women's Retail Rituals (Audio Included)

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.