Research pinpoints which shoppers are influenced most by in-store tactics

A recap of presentations from the 2008 In-Store Marketing Summit

Proper use of in-store digital media not only can increase short-term sales of specific products but also can provide sustainable lift for entire categories. That's one of the lessons Supervalu learned by working with DS-IQ to measure the effectiveness of its digital ad network. Learn more insights in this audio-enabled presentation from the In-Store Marketing Summit.

Dr. Christopher Gray of Saatchi & Saatchi X uses findings from the agency's proprietary research to outline the eight fundamental drivers of shopping behavior among women in an audio-enabled presentation from last month's In-Store Marketing Expo.

Crown Packaging Technology president Dan Abramowicz offers insights into creating attractive, convenient packaging that also will deliver the required performance throughout the product's supply chain.