Simplistic Slowdown: Past, Present, Future

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Date & Time

May 13, 2010, 1 p.m. CST

Speaker(s)

Valerie Jacobs, Vice President, LPK Trends

Price

$75 for Institute members, $175 for non-members

Registration

Members, please contact Maureen Macke to obtain a discount code and registration link. Non-members may register here.

Moderator

Maureen Macke, In-Store Marketing Institute

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Simplistic Slowdown is one of the most pervasive socio-cultural movements driving consumer behavior today. It is defined as slowing down, reconnecting with our humanity and each other, and redefining what is truly worthwhile. Valerie Jacobs will illustrate the forces behind Simplistic Slowdown and articulate how these discoveries can help retailers and consumer packaged goods companies develop trend-forward brands, products and packaging.

Attendees will take away these key learnings:

- The new value equation: an economic shift/expansion from “value” to personally defined emotional values.
- Accelerated shifts in consumer attitudes and values; Conspicuous consumption is over.
- Emerging patterns including retailer consolidation, heightening of private label and declining speed of pipeline innovation.

About the Speaker(s)

Valerie Jacobs, Vice-President, Group Director, LPK Trends, is a seasoned design forecaster focusing on the development of trend analysis for LPK client brands. Ms. Jacobs’ strategic approach melds together research, analysis and translation of trend data into actionable strategies as they relate to design, for consumer brand initiatives. With 15+ years in the marketing communications and design fields, Ms. Jacobs is also a professor at the University of Cincinnati College of Design, Architecture, Art and Planning. Ms. Jacobs’ thought leadership includes guest lectures for the In-Store Marketing Institute, Design Management Institute, and the Industrial Designers Society of America. She is often called upon for her expert point of view by The New York Times and has authored articles for a variety of trade journals.

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