The Secret to Increasing Sales is In-Store Zone Merchandising

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Date & Time

March 25, 2010, 1 p.m. CST

Speaker(s)

Howland Blackiston, Principal, King-Casey

Price

$75 for Institute members, $175 for non-members

Registration

Members, please contact Maureen Macke to obtain a discount code and registration link. Non-members may register here.

Moderator

Laura Carlson, Member Services, In-Store Marketing Institute

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These are difficult economic times for retailers, and there is no end in sight. However, there is a proven way to increase sales, profits and build customer loyalty.

The solution is optimized zone merchandising. Any retail store is a collection of “customer zones”. Each zone is perfect for one merchandising message and wrong for another.

This session will focus on helping retailers and CPG manufacturers improve their business through collaboration and by optimizing zone merchandising. Attendees will learn:

- How consumers use and behave in each zone
- Which communications strategies are proven to be most effective in a particular zone
- What the potential impact on your business can be when changing messaging in a particular zone

About the Speaker(s)

Howland has been a featured speaker at hundreds of conferences, workshops, universities and special events. Traveling to over 40 countries, he has delivered addresses on all continents (with the exception of Antarctica). Howland has published many professional papers, authored books, and participated in television and radio broadcasts all around the world. He has been a featured guest on CNN, NBC, PBS, The Discovery Channel, Sirius Radio, and others. King-Casey is one of the leading branding and retail design firms in the USA, with overseas offices in Saudi Arabia and Singapore.

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