The Institute has gotten word that Walmart leadership is re-introducing "volume opportunities" back into the stores. One source told us that in the past few weeks, there have been no fewer than three versions/revisions of the New Product Display guidelines. Another said that the display process is now being lead by merchandising and that marketing is being relegated to the "event" area.

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.

Phil Stanley of The Hershey Company joins Anne Chambers of The Capré Group in detailing how the two companies worked together to define and implement Hershey's shopper marketing strategy.

LG Mobile researches, targets and segments consumers for more than 30 new phones a year