Columnists & People in the News

The Hot Spot

BREAKING NEWS: Walmart's "3/30" Mandate

The Institute has gotten word that Walmart leadership is re-introducing "volume opportunities" back into the stores. One source told us that in the past few weeks, there have been no fewer than three versions/revisions of the New Product Display guidelines. Another said that the display process is now being lead by merchandising and that marketing is being relegated to the "event" area.


Recent Lecture Hall Additions

Shopper-Driven Marketing (Audio Included)

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.

Ramping Up Shopper Marketing Capability (Audio Included)

Phil Stanley of The Hershey Company joins Anne Chambers of The Capré Group in detailing how the two companies worked together to define and implement Hershey's shopper marketing strategy.

More Lecture Hall Presentations