Warehouse Clubs

Related Field Reports

Sam's Club Celebrates with Savings

April 29 - Sam's Club used a trio of April occasions to highlight various savings on its merchandising mix.

Tersano Explains Lotus Sanitizing System

Canadian company places displays in major chains, Sur La Table stores

More Field Reports

Related Features, Special Reports

Package Joins The Club

Club store system uses preset pallet template

Road to Super Bowl 2008 Paved with Snacks

Feb. 4 - Snack and beverage marketers lined the road to Super Bowl XLII with the usual barrage of party-themed activity, while retailers threw HDTVs into the annual promotional game.


Related Research

D. Budget Allocations by Marketing Tactic

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

IRI's "Channel Migration 2007"

A transformation in the competitive landscape is opening new doors for retailers previously stifled by supercenter competition.


Related Lectures

Claire Quinn

"The Shopper-Centric Journey" at Coca-Cola (Audio Included)

In a presentation from the In-Store Marketing Summit, Coca-Cola director of shopper marketing insights Claire Quinn explains how results from a landmark shopper study are leading the company toward a "shopper-segmented merchandising" strategy that seeks to make retail execution a store-by-store process.

Key Packaging Tactics (Audio Included)

The proliferation of warehouse clubs, dollar stores and other specialty channels has created a need for special package designs tailored to specific environments. In a presentation from last April's In-Store Marketing Summit, James Peters discusses five key tactics necessary for survival in a diverse marketplace. He also explores how the issue of environmental sustainability is beginning to impact design.