Warehouse Clubs

Related Field Reports

BJ's Field Report (Feb. 11, 2010)

BJ's Wholesale Club last month aimed to be "a one-stop shop" for everything needed for a Super Bowl party by promoting TVs, cookware and disposable dinnerware along with finger foods and beverages.

Costco Field Report (Feb. 2, 2010)

Costco gained support from product manufacturers last month to promote healthy choices for the New Year.

More Field Reports

Related Features, Special Reports

Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Sam's Club's New Strategic Focus

Sam's Club chief executive officer Brian Cornell and three company executive vice presidents outlined a new strategic focus last October during a presentation at parent company Walmart's 16th annual investor conference.


Related Research

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.


Related Lectures

Shopper Marketing and the Changing Retail Landscape (Audio Included)

Bryan Gildenberg of Management Ventures Inc. surveys the economic landscape and discusses how dominant players in the drugstore, dollar, supermarket, mass and club channels are responding.

How to Stand Out in Your Field: Halloween Merchandising 2009 (WebEx Recording)

Jon Kramer of Alliance, A RockTenn Co., offers insights and observations of the 2009 Halloween merchandising season.