Supermarkets

Related Field Reports

FSI Report: March 14, 2010

Brands tap into the excitement surrounding the National Collegiate Athletic Association's "March Madness" in this week's FSIs.

Supervalu Field Report (March 15, 2010)

Supervalu is conducting a company-wide "Just Chill" campaign to leverage March's designation as "Frozen Food Month."

More Field Reports

Related Features, Special Reports

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.


Related Research

IRI Times & Trends: Price, Promotion & Merchandising

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.


Related Lectures

In-Store Sampling as a Measured Medium (Audio Included)

John Stermer of PromoWorks and Neal Heffernan of Knowledge Networks/PDI, discuss research findings from the R.I.S.E. Report on In-Store Sampling Effectiveness.

Driving In-Store Sales Through Social Media (Audio Included)

Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy.