Procter & Gamble reprises its "Give Pur Water" campaign in the March issue of brandSaver, which the company touts as the largest-ever edition of its stand-alone FSI program.

Food Lion last month began rolling out a price-reduction program that parent company Delhaize America unveiled last fall as a major strategy for 2010.

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

Mary Lorson of Pavone discusses six predominant trends driving grocery product sales and the most effective tools marketers can use to communicate product benefits to shoppers.

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.