Dick's Sporting Goods is activating a partnership with PepsiCo that labeled the retailer as "Gatorade's Sports Performance Headquarters" and brought the brand's new G Series Pro to stores on June 1.

The Sports Authority is launching a small-store format in August that will target "elite" sporting goods shoppers by merchandising high-end performance apparel, footwear and accessories.

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Footwear category holds up during recession but needs to emphasize value and versatility in messaging

September 2008 results from BIGresearch's Consumer Intentions & Actions Survey

What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.

Sarah Rottenberg of Jump Associates discusses how retailers such as Trader Joe's, American Apparel and Cabela's work with brands to create compelling stories and experiences for shoppers.

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.