Sporting Goods

Related Field Reports

Dick's Throws a Tailgate Party

Sept. 25 - Dick's Sporting Goods is promoting its second annual "Fan Friday" seasonal campaign and a related new private label through an "Ultimate Tailgate Gear Giveaway."

Sports Authority Keeps Olympics Alive

Sept. 11 - The Sports Authority is keeping its attention on brand-supplied displays celebrating 2008 Olympians.

More Field Reports

Related Features, Special Reports

Category Report: Sporting Goods

More emphasis on self-service creates demand for displays that function well in sporting goods environments.

Early Times 'Reel in a Million'

A case study from the Promotion Marketing Association's 2008 Reggie Awards


Related Research

BIGresearch Executive Briefing: September 2008

September 2008 results from BIGresearch's Consumer Intentions & Actions Survey

Sporting Goods Purchase Influences

What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.


Related Lectures

Wilson Jack Floorstand

Wilson Tees Up Brand Identity (Audio Included)

Tom Gruger of Wilson Sporting Goods joins two of his brand partners to discuss the Jack golf ball launch