Specialty/Other

Field Reports from Specialty Channels

Dick's Sporting Goods Field Report (March 1, 2010)

Dick's Sporting Goods distributed a pair of sport-specific catalogs this winter to target athletes gearing up for their spring seasons.

Toys "R" Us Field Report (Feb. 19, 2010)

Toys "R" Us in January launched the second flight of a "Great Trade-In" event that lets shoppers exchange used baby equipment for 25% discounts on similar purchases.


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Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Seasonal Store Check: Holiday 2009

A collection of articles and image galleries covering holiday merchandising activity.


Related Research

The "Green" Scene

Miller Zell and the National Research Network examine the impact of sustainable products on purchase decisions and other shopping behavior.

Shopper Marketing Trends Report 2009

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.


Related Lectures

Driving In-Store Sales Through Social Media (Audio Included)

Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy.

Creating Consumer-Centered Experiences (Audio Included)

Fitch's David Hogrefe outlines the four experience "domains" of retail design: story, sense, decision and path.