Office Supply

Related Field Reports

Post-it Takes Multi-Channel Approach

June 20 - 3M's Post-it is using its online connections to fuel in-store displays at leading office supply retailers.

Staples Bulks Up

June 18 - Staples this month put a "penny candy" spin on three office supply products.

More Field Reports

Related Features, Special Reports

Gap

Seasonal Round-Up: Holiday 2007

Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.

Seasonal Store Check: Cause Merchandising

Marketing activity leveraging October's designation as Breast Cancer Awareness Month became even stronger this year, with dozens of product manufacturers creating themed packaging and all major retailers devoting prominent display space. Coverage includes more than 40 campaign overviews and 75-plus related images.


Related Research

D. Budget Allocations by Marketing Tactic

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

The Impact of Creative Elements on Display Sales

In an Institute exclusive, more than 250 brand marketers rate the effectiveness of various communications in driving incremental display sales. Is a promotional incentive more effective than a description of product features or benefits?


Related Lectures

OfficeMax Technology Hub

OfficeMax is Taking Advantage

Chuck Luckenbill joined OfficeMax to speak for the shopper

How Successful Brands Manage Their Meaning In Store (Audio Included)

Bill O'Connor of Source/Inc. discusses how marketers and retailers leverage cultural values to strike the right chord with consumers.