Walmart worked with Kimberly-Clark's U by Kotex in August to execute an exclusive campaign for the back-to-school season.

Campbell Soup Co. runs an event around its "Labels for Education" platform as back-to-school campaigns continue to dominate co-op FSI programs this week.

An overview of recent digital marketing activity at leading U.S. retailers

A collection of articles and image galleries covering back-to-school merchandising activity for 2010.

Re-Architecting Shopper Marketing for Maximum Performance

The economic recession has made it glaringly clear that segmenting shoppers based on household income, age or even ethnicity is far less important than identifying their unique "shopper personalities."

This presentation from the 2010 In-Store Marketing Summit features a detailed case study of how Kimberly-Clark created a shopper strategy for the Viva paper towel brand at Walmart.

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.