Mass Merchants

Related Field Reports

Meijer Stays Active

July 2 - Meijer is camping out this summer with Jeep-brand merchandise and its traditional onslaught of self-generated initiatives.

FSI Report: June 29, 2008

July 2 - Dole Food Co. and Unilever anticipate a pair of July 18 theatrical releases with promotional tie-ins in this week's FSIs.

More Field Reports

Related Features, Special Reports

Store Checks: Merchandising in China

Our report on activity at native retailers and such foreign chains as Wal-Mart, Tesco, Carrefour, Best Buy and Toys "R" Us includes more than 250 images of merchandising and marketing activity.

Going Green: Business Practices & Strategies

A special P-O-P Times and P-O-P Design supplement on sustainable business practices


Related Research

IRI's New Product Pacesetters 2008

Information Resources Inc.'s annual report showcases the year's most successful new brands.

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.


Related Lectures

The Sustainability Gap

'Green' attitudes don't always lead to 'green' purchases, says G2's Jonathan Dodd

Scoring the In-Store Super Bowl (Audio Included)

The Institute's Peter Breen uses examples from the 2008 Super Bowl to examine the wide range of tactics marketers have at their disposal when preparing themed sports tie-ins, including official sponsorship, secondary ties, piggybacking, and generic 'big game' marketing.