Mass Merchants

Related Field Reports

FSI Report: March 14, 2010

Brands tap into the excitement surrounding the National Collegiate Athletic Association's "March Madness" in this week's FSIs.

Meijer Field Report (March 16, 2010)

Meijer is taking another crack at establishing an in-store digital network.

More Field Reports

Related Features, Special Reports

Meijer Produce Department

Store Check: Meijer's Small Format

Meijer took the first step away from its mass-merchant business model last month by opening a smaller, grocery-focused store in Niles, IL.

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.


Related Research

IRI Times & Trends: Price, Promotion & Merchandising

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.


Related Lectures

In-Store Sampling as a Measured Medium (Audio Included)

John Stermer of PromoWorks and Neal Heffernan of Knowledge Networks/PDI, discuss research findings from the R.I.S.E. Report on In-Store Sampling Effectiveness.

Driving In-Store Sales Through Social Media (Audio Included)

Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy.