Mass Merchants

Related Field Reports

Target Field Report (Feb. 22, 2010)

Target's "P-Fresh" store redesign will hit the Chicago market this spring, according to stanchion signs announcing opening dates for the new fresh-food departments that are the new format's key aspect.

Walmart Field Report (Feb. 4, 2010)

Walmart brought "Game Time" back to stores in January as the National Football League's Super Bowl approached.

More Field Reports

Related Features, Special Reports

Meijer Produce Department

Store Check: Meijer's Small Format

Meijer took the first step away from its mass-merchant business model last month by opening a smaller, grocery-focused store in Niles, IL.

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.


Related Research

IRI Times & Trends: Price, Promotion & Merchandising

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.


Related Lectures

Six Grocery Trends for CPG (Audio Included)

Mary Lorson of Pavone discusses six predominant trends driving grocery product sales and the most effective tools marketers can use to communicate product benefits to shoppers.

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.