Electronics/Entertainment

Related Field Reports

'Guitar Hero' Goes on Tour

June 27 - Activision earned strong retail support this month for Guitar Hero on Tour, a new version of its wildly successful videogame franchise produced exclusively for the Nintendo DS game system.

Best Buy Zones in on Big Spenders

June 26 - Best Buy is taking its Reward Zone loyalty program to a new level by upgrading top customers to "Premier Silver" status.

More Field Reports

Related Features, Special Reports

Store Checks: Merchandising in China

Our report on activity at native retailers and such foreign chains as Wal-Mart, Tesco, Carrefour, Best Buy and Toys "R" Us includes more than 250 images of merchandising and marketing activity.

The Sony HD Test Drive

A case study from the Promotion Marketing Association's 2008 Reggie Awards


Related Research

D. Budget Allocations by Marketing Tactic

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

Research: Consumer Electronics ShopperPulse

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.


Related Lectures

Experiential Marketing: Adding the Fifth "P" into the Marketing Mix (Audio Included)

Kristen des Chatelets of bds mktg discusses the value of "influencing the influencers" -- sale associates -- through training, retail events and and other forms of "people powered" marketing.

Innovative Retail from Around the Globe (Audio Included)

Colin Beaton, Watt International's managing director, Middle + Far East, provides a virtual tour of high-end retail designs from Dubai, Delhi, London, Shanghai and Las Vegas.