Electronics/Entertainment

Related Field Reports

Best Buy Field Report (Feb. 15, 2010)

Best Buy in January leveraged Samsung's official National Football League sponsorship as the centerpiece of its Super Bowl marketing activity.

Best Buy Field Report (Jan. 14, 2010)

Best Buy has outfitted one Chicago store with a "Green Zone" to showcase a variety of environmentally friendly products -- including some not typically found in the chain's planogram.

More Field Reports

Related Features, Special Reports

Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Movies in Many Formats

Studios and retailers look beyond DVDs and Blu-ray Discs to adapt to the movie consumer's changing habits.


Related Research

The "Green" Scene

Miller Zell and the National Research Network examine the impact of sustainable products on purchase decisions and other shopping behavior.

Shopper Marketing Trends Report 2009

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.


Related Lectures

Digital Shopper Marketing (Audio Included)

Peter Cloutier and Jason Katz of Catapult Marketing discuss results of the agency's 2009 Digital Shopper Marketing Study examining which digital technologies are most effective at different stages along the path to purchase.

Segmentation Strategy: Whose to Use? (Audio Included)

Patrick Fitzmaurice, of The Capré Group discusses challenges in aligning multiple shopper segmentation models and ways the industry might enhance opportunities for better collaboration going forward.