Rite Aid leveraged the February start of the 2010 NASCAR season through a trio of exclusive sweepstakes from Coca-Cola Co., Kraft Foods and Mars Inc.

Brands tap into the excitement surrounding the National Collegiate Athletic Association's "March Madness" in this week's FSIs.

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.