Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.
The booming retail industry is witnessing new positioning strategies among retailers. Realizing the futility of competing on price, retailers are looking at alternate means to differentiate themselves.
In an Institute exclusive, more than 250 brand marketers rate the effectiveness of various communications in driving incremental display sales. Is a promotional incentive more effective than a description of product features or benefits?
Miller Zell chief client strategy officer Craig Apatov uses executions from Coca-Cola, Suzuki, Johnson & Johnson, Crayola and other brands to illustrate how effective in-store marketing can generate trial and repeat purchase.
