July 2 - Dole Food Co. and Unilever anticipate a pair of July 18 theatrical releases with promotional tie-ins in this week's FSIs.

July 1 - PepsiCo's Aquafina is hitting up specific retailers to help cement its status as the "official water" of Major League Baseball.

Mass merchants hold the largest share of the toy market but are cutting back on the category. Where will all the toy displays go?

The Institute presents case studies of 21 award-winning campaigns from the Promotion Marketing Association's 2008 Reggie Awards.

A profile of P-O-P Hall of Fame inductee Bevan Bloemendaal