Feature
Institute Announces Events Calendar
The In-Store Marketing Institute has announced its Calendar of Events for 2007. CPG marketers, retailers, agency executives and P-O-P design firms and suppliers are encouraged to mark their calendars.The P-O-P Senior Executive Congress returns this year on Feb. 22-23, 2007 at the Mayfair Hotel & Spa in Coconut Grove, FL. This C-level educational conference offers a comprehensive agenda that provides executives with the information they need to lead their companies through the changing in-store marketing landscape. Interested and eligible persons can visit www.popcongress.com for details.
The In-Store Marketing Summit will take place at McDonald's Hamburger University in Oak Brook, IL, on April 19-20. A two-day educational and networking event, the Summit brings together leaders from the world's largest CPG companies, retail chains, agencies and P-O-P design firms to share insights on the latest in-store trends, tactics and strategies. Attendees are given the opportunity to pick and choose the sessions that best fit their needs. The induction of the 2007 class of The P-O-P Hall of Fame will also take place. Details and registration can be found at www.instoresummit.com.
In 2007, the Institute is consolidating the Total Retail Experience (TREX) and the In-Store Marketing Expo into one comprehensive show, taking place at McCormick Place's Lakeside Center in Chicago on Sept. 26-27. Thousands of brand marketers, retailers, agency executives and P-O-P design firms attend the Expo each year. Through educational seminars and keynotes; an expanded show floor, including special pavilions for Retail Media, Packaging, Digital Signage and On-Demand & Digital Printing; networking opportunities at the Design of the Times Gallery and Awards Reception and the Women in P-O-P Benefit to Fight Breast Cancer; and the return of Marketing Days, attendees can see and learn everything about in-store under one roof. Companies interested in exhibiting in the Expo should contact Don Olstinske at 847-675-7400, ext. 119.
Further details on these and additional Institute events will be available soon, and will be posted on the Institute's web site at www.instoremarketer.org.
Published: January 2007
Source: In-Store Marketing Institute
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