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Expo Introduces Featured Exhibitor Program

Chicago -- A new twist has been added to the Shopper Marketing Expo, set for Oct. 5-7 at Navy Pier, Chicago. For the first time, the In-Store Marketing Institute, with the help of a jury of brand marketers, retailers and editors of Shopper Marketing, will qualify exhibitors on the show floor.

The Featured Exhibitor Program invites companies with a newsworthy story to tell, an inspiring new product, a game-changing service or a fresh approach to shopper marketing to apply to be named and stamped a Featured Exhibitor. The goal is to help attendees navigate the show floor to see the essential exhibitors, as chosen by their peers. The jury will include members of the Institute's Executive Advisory Council and faces from Shopper Marketing's "Who's Who" lists.

Featured Exhibitors will receive premium pre-show and on-floor exposure by being recognized in the show brochure and in a special Featured Exhibitor publication, on a dedicated website and with additional floor signage. They will also have an opportunity to schedule meetings with top shopper marketing executives.

Additional fees are required to be part of the program. Fill out the online application at www.instorexpo.com/featuredexhibitor, and contact Scott Easton at (847) 675-7400 ext. 119 with questions.

The Shopper Marketing Expo will return with features from previous years, including: a full show floor; two keynote addresses; various seminars and symposia (featuring top executives from CPG brands, retailers and agencies); and the Design of the Times entry gallery and awards reception.

Published: May 2010

Source: In-Store Marketing Institute/Shopper Marketing

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