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Institute Seeks P-O-P Hall of Fame Nominations

By Bill Schober, Editorial Director

Wanna make friends? Here's your opportunity. This is my annual appeal on behalf of Shopper Marketing magazine and the In-Store Marketing Institute for nominations to the P-O-P Hall of Fame, class of 2009.

The P-O-P Hall of Fame, initiated in 1994, recognizes consumer product marketing and retailing executives for their in-store merchandising achievements. We're at the first step -- inviting readers to nominate candidates.

Visit www.instoremarketer.org/HOF to submit nominations.

This is not a "retirement home" hall of fame. If you'd describe your candidate as having a passion for the business, and/or high ethical standards and integrity, and/or exceptional creativity and shopper insights, then consider nominating them.

  • Hint #1: If you work for a P-O-P producer or marketing agency, don't nominate your bosses. They're not eligible.
     
  • Hint #2: If you work for a P-O-P producer or marketing agency, do nominate your clients! They'll probably shower you with rose petals.
     
  • Hint #3: If you work for a CPG brand or retail chain, do nominate your bosses! Ditto on the rose petals.
     
  • Hint #4: If you're a display boss at a CPG brand or retail chain, nominate yourself! Or get friends to do it. You'll have to get your own roses.
     
  • Hint #5: If you are at all hesitant about hints #1-#4, call me at (847) 675-7400, ext. 132 and we can -- in total confidence -- bounce your ideas around.
The three 2009 inductees will be honored at the 16th Annual P-O-P Hall of Fame Induction Ceremony and breakfast, which kicks off the third day of the In-Store Marketing Summit, to be held April 1-3 at McDonald's Hamburger University in Oak Brook, Ill. They'll also be profiled in early 2009 issues of Shopper Marketing magazine and will join 44 past recipients on the "wall of fame" at Institute headquarters.
ONE LAST THOUGHT: "Brands that thrive in recessions tend to be very focused on better merchandising at retail. When budgets are tight, we have to focus on what we know actually sells. The vague proposition of building brand equity through media advertising doesn't hold a candle to actually selling more through better merchandising. When economic times get tough, the tough go in-store."

-- Prof. Stephen Hoch, Wharton School of Business



Published: November 2008

Source: In-Store Marketing Institute/Shopper Marketing

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