Advisory Council
Members of the In-Store Marketing Institute's Executive Advisory Council are experts in the field of retail marketing and merchandising. Their commitment to the industry fosters a willingness to contribute their time and talents to the Institute, whose mission is to improve the work performance of its members through information, education and professional interaction.
For information on becoming a member of the council, please contact us.
The 2009 Executive Advisory Council
- Tom Prestridge, Director, Shopper Marketing, Alberto Culver Corp.
- Debra Balcerzak-Wilson, Group Marketing Manager, Black & Decker
- Geoff Jackson, Director, Shopper & Event Marketing, Campbell's Soup
- Dan Bracken, Director, Marketing Services, Church & Dwight
- Daren Sorenson, Director, Shopper Insights, Coca-Cola North America
- Jon Boevé, Manager, Brand Design, ConAgra Foods
- Mary Westerhaus, Director, In-Store Marketing, ConAgra Foods
- Karen Wilson, Corporate Marketing Officer, Hyde Tools
- Charles Meyer-Hanover, Director, Shopper & Category Development for Consumer Healthcare, Johnson & Johnson
- Karen Durand, Sr. Manager, Shopper Marketing Center of Excellence Kimberly-Clark
- Patrick Hare, Director, In-Store Merchandising Center of Excellence Kraft Foods/Nabisco
- Bill Brownell, General Manager, World Wide Retail Services, Microsoft
- Parisa Zander, Director, World Wide Retail Creative Services, Microsoft
- Chuck Hardinger, Brand Manager, Retail Merchandising Strategy, MillerCoors
- Peter Stamos, Chief Marketing Officer, Miller Zell
- Joe Radabaugh, Director, Shopper Marketing, Nestlé USA
- Pam Venn, Manager, Retail Merchandising, Nestlé Waters North America
- Sonja Mathews, Director, Customer Strategy & Insights, PepsiCo
- Craig Gunckel, Executive VP & General Manager, RockTenn Merchandising Displays
- Richard Nathan, President, RTC
- Kris Abrahamson, Director, Shopper Marketing Sara Lee
- Don Baker, VP, Pricing and Category Selling Strategies Sara Lee
- Dave Milka, Team Lead, S.C. Johnson
- Jim Fuqua, Director, In-Store Experience, SUPERVALU
- David Plante, Senior Manager, Marketing Planner, Target
- Kelly Harlin, Director, Retail Visual Merchandising, T-Mobile
- Rich Carrigan, President, United Displaycraft
- Catherine Lindner, Vice President, Retail Marketing, Walgreens
- Carine Krull, Vice President, Sales, Wetzel Brothers
Institute I-Seminar Series
The Secret to Increasing Sales is In-Store Zone Merchandising
Howland Blackiston, Principal, King-Casey, will discuss the tactics of Zone Merchandising in-store.







