Website Content

Institute membership includes access to all of the content on this web site, which includes:

• Marketing Profiles of more than 50 leading retailers in the supermarket, mass, drug, club, convenience, hardware, consumer electronics and other channels. (See the right column of the Retail Handbook home page for a complete list of profiled companies.) These profiles include such information as chain size and footprint, corporate marketing strategy and tactics, in-store media activity, brand partnerships, and guidelines for vendor-supplied programs. They also include related images of in-store environments and merchandising programs.
   
• Learning Centers for each profiled retailer that aggregate all pictures, news, features and related content for easy reference.
   
• Retail Channel Pages (see links above) that group all of the latest Institute news, research, multimedia presentations and images related to specific channels on one page. External news feeds help to make these pages "one-stop shopping" destinations for channel-specific insights.
   
• Daily Field Reports that track in-store marketing and merchandising activty from both the retailer and consumer product manufacturer points of view.
   
• An Image Vault containing more than 23,000 images of displays, signs, and in-store environments, as well as more than 4,000 images of other marketing materials including store circulars, coupons, promotional graphics and trade collateral.
   
• A Research Library containing more than 275 research studies and more than 1,100 charts examining such issues as marketing effectiveness, ROI measurement, shopper insights, consumer behavior, retailer preferences, best practices, and industry benchmarking.
   
• A Retail Handbook of more than 3,000 articles about promotions and display programs executed at retail. Many cover "account-specific" programs conducted by brand marketers in cooperation with retailer partners.
   
• A Marketing Toolbox featuring hundreds of articles and related graphics explaining the hows and whys of in-store marketing and descriptions of relevant services, technologies and processes. The section also contains columns and thought pieces from leading industry experts.
   
• A Brand Center containing more than 3,000 articles on the in-store marketing and merchandising activity of consumer product manufacturers. The section also features product category reports and profiles of noteworthy people and companies.
   
• A Lecture Hall of speeches and slide presentations on various industry topics from leading experts and thought-leaders. Many of the entries include audio and multimedia recorded during the original presentation at Institute events.

Contact us to request more information.